For agencies of 2 to 15 people

Agency numbers, and the tools that fit them.

Margin, capacity, retention and reporting, measured against real benchmarks. Tools are recommended only when the math says so, and every page tells you when not to buy.

Start with your problem →

Reporting, 11 clients, one month
Minutes per client
45
Your cost per hour
$40
Reporting by hand
$330
Tool at $20 per client
$220
Break-even
30 min

Example with planning assumptions. Run yours

The numbers behind a small agency

Net margin after tax, by agency size
50+ people: 8%Average: 13%Under 10 people: 19%

Source: Promethean Research, State of Digital Services 2026 (via published summaries), 119 agency leaders, 2025. See all benchmarks

48%of clients who ended an agency relationship named delivery as the main reason. Agencies ranked it seventh.

Source: Setup, 6th Annual Marketing Relationship Survey, 400+ brand and agency respondents, 2026. See all benchmarks

14%of agencies describe their sales pipeline as healthy.

Source: SparkToro, State of Digital Agencies 2025, 376 agency owners and consultants, Sep to Oct 2025. See all benchmarks

All benchmarks, with sources and sample sizes →

Start with your problem

Agency Operations · Coming soon

How many clients fit your team, and which ones pay for themselves?

Revenue per employee averaged $163k at marketing agencies in 2025.

Pipeline & CRM · Coming soon

How do you get new clients without a salesperson?

Only 14% of agencies call their pipeline healthy.

What does reporting cost your agency?

Put in four numbers. The calculator tells you if a tool pays for itself, and says so when it doesn't.

Open the calculator →

11 clients, 45 min each, $40 an hour
By hand
$330
With a tool
$220

Planning assumptions. Under 30 minutes per client, the tool loses.

How this site makes money, and why it tells you not to buy

  1. 01Agency Arithmetic earns a recurring commission when you subscribe through its links, for as long as you stay.
  2. 02If the wrong tool is recommended, you cancel in three months and the commission ends.
  3. 03So every page says, with a number, who should not buy. Methodology
tools considered
0
tested hands-on
0
days of use
0
prices rechecked this quarter
0

Every tool page shows what was tested hands-on, what came from a third party and what is the vendor's claim.

Vinicius Diniz

On the business side of marketing agencies since 2020, with clients in Brazil, Portugal and the United States.

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